WeGo
project detail
2weeks research + 2 weeks concept development
online collaboration
2020
Special thanks to:
Saul Garlick
the squad
Xinyi Ren ( Product Design )
Dillon Chi ( Interaction Design )
01//
Algorithmic Puppet Masters:
The data economy and how our lives are managed, manipulated and monetized through Algorithms
A quote pulled from a Pew Research study said that over 60% of US adults believe that it is impossible not to have data collected about them by both government and private companies.
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The data we input and data about us is collected and sold to third parties through intermediaries such as Google, Facebook, and Data Brokers. Every time you use Instagram's camera, you train multiple machine learning algorithms like facial satellite tracking and segmentation. These models can be further monetized and sold to others as a service or technology.
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This data aggregation through multiple sources is big data, and we use it to train our Artificial Intelligence. But, unfortunately, the machines are learning from society's deep-seated racism, and algorithms are disproportionately not in favor of people of color.
02//
Data Profiling in Financial Services:
How might we erase data discrimination in financial services to provide a fair and inclusive environment for African American customers?
The Niche
African Americans are being data-profiled (through big data) and it is hurting their financial situation
The Background
Financial institutions purchase third-party AI algorithms for credit reports
Enter WeGo:
the Better Business Bureau of Ethical Algorithms
We are creating an incentive for companies to change.
Services for individual customers:
- group review & rating
- companies' data practices scorecards
( selling/buying data, Discrimination Audits)
- give alternatives to certain financial services
Consulting for companies:
- Reviewing their own rating
- Consulting / Mentoring to improve scores
- Access to user testing groups
WeGo Rating:
- Rating and Review site
- Audits
- Consumer choice
WeGo Rating:
- Algorithm/Ethics Score
- Consulting call to action
WeGo Consulting:
- Consulting Service
- Mentoring
- User testing groups
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