Design Process 🙂

Market Research

Current Trend 01

Current Trend 02

Current Trend 03

Current Trend 04

Current Trend 05

Demographic Breakdown

Future Casting

SWOT Analysis 01

SWOT Analysis 02

Brand Attributes

Competitive Landscape

Competitive Landscape

Competitive Matrix

Positioning Statement

Positioning Matrix 01

Positioning Matrix 02

Location Study

Discovery Cube

Discovery Cube

Discovery Cube

Discovery Cube

Discovery Cube

Discovery Cube

Sanitation Districts of L.A. County

Sanitation Districts of L.A. County

Sanitation Districts of L.A. County

Kid Space

Kid Space

Kid Space

User Research

User Interview 01

User Interview 02

User Interview 03

Expert Interview 05

Expert Interview 06

Provisional Persona 01

Provisional Persona 02

User Story

User Story 01

User Story 02

User Story 03

User Story 04

User Story 05

UX Development

MOSCOW

User Posture Study

Painpoint Study

Goals to Features

Storyboard Ideation

Storyboard Ideation 02 + Blob Scenario

User Journey Map 01

User Journey Map 02

Concept 01

Primary Scenario

Concept 02

Micro Scenario

Mock Up & Prototype

We utilized simple technology to build our first working model! It was like raising a pet on our balcony. When we see the process is working, it felt so rewarding that we are more persuaded that this is such a great model for our users to experience and utilize their own food waste. After that, we start to develop the form & structure of our product.

Design Direction

Ideation Sketch 01

Ideation Sketch 02

Ideation Sketch 03

Mock Up 01

Functional Model

Testing

Mock Up 02

Technology Structure

Form Development

Form Development

3D printing & Painting

UI Development

mood board

Inspiration Board

WireFrame – App

WireFrame – Web

Critical Comps

Final Presentation

It was such a great pleasure for our team to deliver our idea to the guests. We presented the full-scale model with the functioning mock-up that indicates how it works.